shop MORINGA (Phase 1)

When MORINGA approached me they had no name but needed to get their new business off the ground quick. In 2 months we were able to take their affiliate website they had been using to a new branding standard and create the initial name, logo, and tagline. There were many of their back stock jewelry pieces that were random and did not have a "collection" feel. I first started by weeding out products that didn't fit the style of the new direction. Next I separated these into collections so that when shoppers came to the site they could easily find a bracelet or earrings to match the necklace they were purchasing. 

I produced a photoshoot that had a cleaner and more sophisticated feel than the previous site, and was aimed at women in their 30's+ in their current market in Montana. We had a great team to make this happen including Kelsey Wilson Photography of Dallas, Tiffany Schwedland H/MUA of Austin, Neva Russell Photo Assistant, Angela-Page Parks Model, and me styling. Big thanks to WELD Dallas for the awesome studio space and great coffee!

We were able to launch on time and on budget which included a full look-book executed beautifully by graphic designer Sara Dean in Dallas that you can see here