When MORINGA approached me they had no name but needed to get their new business off the ground quick. In 2 months we were able to take their affiliate website they had been using to a new branding standard and create the initial name, logo, and tagline. There were many of their back stock jewelry pieces that were random and did not have a "collection" feel. I first started by weeding out products that didn't fit the style of the new direction. Next I separated these into collections so that when shoppers came to the site they could easily find a bracelet or earrings to match the necklace they were purchasing.
I produced a photoshoot that had a cleaner and more sophisticated feel than the previous site, and was aimed at women in their 30's+ in their current market in Montana. We had a great team to make this happen including Kelsey Wilson Photography of Dallas, Tiffany Schwedland H/MUA of Austin, Neva Russell Photo Assistant, Angela-Page Parks Model, and me styling. Big thanks to WELD Dallas for the awesome studio space and great coffee!